April 18, 2023 — Being the Cardie you are, we bet you can relate to something kindred spirit Donna Bonus said. “I love getting a card when I least expect it. And when I send a card, I hope the recipient feels the same surprise and delight that I do.” And Cardie Toni Hoepf, “I have to say, many of my friends tell me I send the best cards, and that always makes me feel good. Your selection makes that easy and fun to do!”
We have great friends Tracy Batchelor (above left) and Susan Colvert on the right to thank for the Friends’ Sofa card. Tracy is greeting card buyer for Hollin Hall Variety Store in Alexandria, VA, where listening to the customer is how owners Doug & Deborah Bentley have ensured their store’s success. On behalf of those customers, last fall Tracy suggested that we create the “Thanks, Coach” design.
Tracy was happily hands-on with product development, coaching our Creative team every step of the way. While collaborating, Tracy mentioned, “I told my friend Susan that I was working with you on this card. It was Susan who introduced me to Cardthartic – the impetus for Variety Store to start carrying your cards a few years back – and she was SOOOO excited!! (A little jealous, too, I think.)”
I replied, “Your crediting your good friend makes me wonder why we’ve not created a Meanings of Life ‘friends’ card?! We really should! Not sure what the icon would be, but it’ll come to us … or you!”
Superstar that she is, Tracy got right back to me, “Maybe you could riff on the show Friends – a big comfy couch, with a nod to being so at ease when together?” Brilliant!
Susan told us, “Tracy and I have been good friends for many years and she is a wonder at most everything she tackles. Her creativity bubbles over in all that she touches. So when I suggested she take a look at Cardthartic cards, I knew it would be love at first sight.”
She explained, “I thought Cardthartic would be a great line for the Variety Store because their card assortment is the best around and Cardthartic adds a charming presence to it all. I have found so many perfect Cardthartic cards for my people,” Susan said.
I would love to have been within hearing range when gracious Susan and the friend she admires so much convened on a big comfy couch, flipped the Friends’ Sofa card over, and discovered the surprise dedication: “Inspired by Tracy Batchelor.”
If, like Donna, you feel inspired to surprise and delight friends with a card when they least expect it, here you’ll find a few favorite friendship. Enjoy!
Jodee Stevens
Founder & Chief Creative
April 18, 2023 — Being the Cardie you are, we bet you can relate to something kindred spirit Donna Bonus said. “I love getting a card when I least expect it. And when I send a card, I hope the recipient feels the same surprise and delight that I do.” And Cardie Toni Hoepf, “I have to say, many of my friends tell me I send the best cards, and that always makes me feel good. Your selection makes that easy and fun to do!”
We have great friends Tracy Batchelor (above left) and Susan Colvert on the right to thank for the Friends’ Sofa card. Tracy is greeting card buyer for Hollin Hall Variety Store in Alexandria, VA, where listening to the customer is how owners Doug & Deborah Bentley have ensured their store’s success. On behalf of those customers, last fall Tracy suggested that we create the “Thanks, Coach” design.
Tracy was happily hands-on with product development, coaching our Creative team every step of the way. While collaborating, Tracy mentioned, “I told my friend Susan that I was working with you on this card. It was Susan who introduced me to Cardthartic – the impetus for Variety Store to start carrying your cards a few years back – and she was SOOOO excited!! (A little jealous, too, I think.)”
I replied, “Your crediting your good friend makes me wonder why we’ve not created a Meanings of Life ‘friends’ card?! We really should! Not sure what the icon would be, but it’ll come to us … or you!”
Superstar that she is, Tracy got right back to me, “Maybe you could riff on the show Friends – a big comfy couch, with a nod to being so at ease when together?” Brilliant!
Susan told us, “Tracy and I have been good friends for many years and she is a wonder at most everything she tackles. Her creativity bubbles over in all that she touches. So when I suggested she take a look at Cardthartic cards, I knew it would be love at first sight.”
She explained, “I thought Cardthartic would be a great line for the Variety Store because their card assortment is the best around and Cardthartic adds a charming presence to it all. I have found so many perfect Cardthartic cards for my people,” Susan said.
I would love to have been within hearing range when gracious Susan and the friend she admires so much convened on a big comfy couch, flipped the Friends’ Sofa card over, and discovered the surprise dedication: “Inspired by Tracy Batchelor.”
If, like Donna, you feel inspired to surprise and delight friends with a card when they least expect it, here you’ll find a few favorite friendship. Enjoy!
Jodee Stevens
Founder & Chief Creative
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