July 11, 2023 – Given last week’s promising news that the FDA has approved the first Alzheimer’s drug proven to slow the disease’s progression, we felt like this caregiver support design with its beautiful backstory was the perfect card to share with caring Cardies today.

Shown with her grandparents Marilyn and Jim Steidle is our youngest Contributing Cardie, Alexandra Ciavarella. At age seven, it was Allie who provided the perfect, loving words for this card.

Let me back up and say that the Steidles are among the nearly seven million American families living with Alzheimer’s. When we were preparing to publish Marilyn’s clever retirement card message back in 2022, we’d asked her if she’d like to dedicate the card to someone. She answered. “‘With love to Jim.’ (Jim is my hubby with Alzheimer’s. Thought we would have many golden retirement years together, but it was not to be.)”

Marilyn went on to offer, “As lighthearted as my retirement message is, on a more serious note, I have been thinking about what a card for caregivers of those with Alzheimer’s might say. Along the lines of ‘thinking of you,’ but more personal, more poignant. A comforting card for those of us in the trenches.”

She shared, “Our little granddaughter Allie, age seven, only knows her ‘Pop’ with Alzheimer’s, and she loves him as is, unconditionally. While he’s now in Memory Care, we’ve told her that he’s away at camp :) In light of his progression, I have been protective of her and have not yet taken her for a visit. When I warned Allie that he might not know her anymore, she never skipped a beat, saying, ‘That’s okay, Mimi, he will remember me in his heart.’ Out of the mouths of babes.”

After reading that, we reached right back out to Allie’s wise and witty Mimi with a mock-up of the card you see and asked if she agreed that her precocious grandchild had just written “the more personal, more poignant and comforting message for those of us in the trenches” that she’d imagined.

“Yes!” Marilyn replied, “I LOVE the card! You may certainly credit Allie for the sentiment. And, for a dedication, I am going out on a limb and offer: For Pop with love now and forever.” And so it is.

As soon as the story of Allie’s card was published in Cardthartic’s Big Book in January 2023, we heard from a tickled Marilyn, “I showed Allie the article about her and Pop in your catalog and, at first, she didn’t know what to make of it. But when it clicked, she asked, ‘Am I famous?!’  What an honor! Better than being a TikTok star and gives her great ‘street cred,’” Marilyn teased.

Proud Mimi reported that our youngest Contributing Cardie “took ‘her card’ and one of the catalogs to school and became an instant celebrity. At lunch, she was allowed to share it with the student body (K-4) with a special announcement by one of the ‘lunch ladies.’ The kids were understandably clueless, but many of the staff were tickled because they were former students of ‘Pop’ or knew of him from his teaching career in the district. Her teacher displayed the article outside the classroom door for any and all interested parties, and Allie has been encouraging everyone to ‘Order from the book!’”

As for Mimi, she considers the card message Allie inspired, “Perfect and so appropriate. It conveys a sentiment that I often write in notes to folks who are in the midst of caregiving, but the card form is more beautiful and personal.”

Case in point, we heard from Contributing Cardie Lauren Rowell that she’d sent Allie’s card for Pop – along with the Big Book story — to her friend Judy who is caring for her husband with Alzheimer’s in their home. Yesterday, Judy emailed Lauren to say she was surprised to see that there is a card especially for caregivers, and was touched by the story behind the card message. “Dear Lauren, you do have a gift for sending just the right message at just the right time!”

How often have you heard the same praise from friends of yours? And, if you’re like me, how often have you also gone about your business, wrapped up in your own life, without too much thought for what Marilyn and Judy — my own friends Carla and Mary — all the caregivers in those seven million American families living with Alzheimers face on any given day. Allie has given us a lovely, soothing message to send them.

Jodee Stevens
Founder & Chief Creative

July 11, 2023 – Given last week’s promising news that the FDA has approved the first Alzheimer’s drug proven to slow the disease’s progression, we felt like this caregiver support design with its beautiful backstory was the perfect card to share with caring Cardies today.

Shown with her grandparents Marilyn and Jim Steidle is our youngest Contributing Cardie, Alexandra Ciavarella. At age seven, it was Allie who provided the perfect, loving words for this card.

Let me back up and say that the Steidles are among the nearly seven million American families living with Alzheimer’s. When we were preparing to publish Marilyn’s clever retirement card message back in 2022, we’d asked her if she’d like to dedicate the card to someone. She answered. “‘With love to Jim.’ (Jim is my hubby with Alzheimer’s. Thought we would have many golden retirement years together, but it was not to be.)”

Marilyn went on to offer, “As lighthearted as my retirement message is, on a more serious note, I have been thinking about what a card for caregivers of those with Alzheimer’s might say. Along the lines of ‘thinking of you,’ but more personal, more poignant. A comforting card for those of us in the trenches.”

She shared, “Our little granddaughter Allie, age seven, only knows her ‘Pop’ with Alzheimer’s, and she loves him as is, unconditionally. While he’s now in Memory Care, we’ve told her that he’s away at camp :) In light of his progression, I have been protective of her and have not yet taken her for a visit. When I warned Allie that he might not know her anymore, she never skipped a beat, saying, ‘That’s okay, Mimi, he will remember me in his heart.’ Out of the mouths of babes.”

After reading that, we reached right back out to Allie’s wise and witty Mimi with a mock-up of the card you see and asked if she agreed that her precocious grandchild had just written “the more personal, more poignant and comforting message for those of us in the trenches” that she’d imagined.

“Yes!” Marilyn replied, “I LOVE the card! You may certainly credit Allie for the sentiment. And, for a dedication, I am going out on a limb and offer: For Pop with love now and forever.” And so it is.

As soon as the story of Allie’s card was published in Cardthartic’s Big Book in January 2023, we heard from a tickled Marilyn, “I showed Allie the article about her and Pop in your catalog and, at first, she didn’t know what to make of it. But when it clicked, she asked, ‘Am I famous?!’  What an honor! Better than being a TikTok star and gives her great ‘street cred,’” Marilyn teased.

Proud Mimi reported that our youngest Contributing Cardie “took ‘her card’ and one of the catalogs to school and became an instant celebrity. At lunch, she was allowed to share it with the student body (K-4) with a special announcement by one of the ‘lunch ladies.’ The kids were understandably clueless, but many of the staff were tickled because they were former students of ‘Pop’ or knew of him from his teaching career in the district. Her teacher displayed the article outside the classroom door for any and all interested parties, and Allie has been encouraging everyone to ‘Order from the book!’”

As for Mimi, she considers the card message Allie inspired, “Perfect and so appropriate. It conveys a sentiment that I often write in notes to folks who are in the midst of caregiving, but the card form is more beautiful and personal.”

As it happens, last week our Cardie Coordinator Lauren Rowell sent Allie’s card for Pop – along with the Big Book story — to her friend Judy who is caring for her husband with Alzheimer’s in their home. Yesterday, Judy emailed Lauren to say she was surprised to see that there is a card especially for caregivers, and was touched by the story behind the card message. “Dear Lauren, you do have a gift for sending just the right message at just the right time!”

How often have you heard the same praise from friends of yours? And, if you’re like me, how often have you also gone about your business, wrapped up in your own life, without too much thought for what Marilyn and Judy — my own friends Carla and Mary — all the caregivers in those seven million American families living with Alzheimers face on any given day. Allie has given us a lovely, soothing message to send them.

Jodee Stevens
Founder & Chief Creative