In the spring of 2021, Cardie Gerrie Kretschmar called Cardthartic to first say, “I discovered Cardthartic on the internet and was immediately hooked! So original, so artistic, and don’t get me started on the matching magnets!” Then she suggested to our CEO Ana, “I would love to see more cards for men. Something that acknowledges how much they do, and thanks them for taking care of their families.”
Gerrie had no way of knowing what Ana knew: Our Creative Team had that very day been fine-tuning the message to go with the man offering the ice cream cone image you see above. Our Cardie Community Manager sent Gerrie the photo and proposed message and asked if it was anywhere near what she had in mind.
“YES!!!” she wrote back right away. “It’s great. When I spoke with Ana, I was talking about my son Jeff. He’s 44, is always looking out for me, and he’s just great! I think men in general don’t get enough credit or thanks for handling their responsibilities,” Gerrie explained, “or for their kindnesses. I love this potential card because it’s just up-front, simple and to the point! It’s like a hug in a card!”
And just like that, this hug-in-a-card card was born … and, unbeknownst to Gerrie, dedicated to Jeff! “It makes me happy to both send and receive greeting cards,” she explained. “When people receive a Cardthartic card from me — no matter the occasion — they always comment on what a ‘perfect’ card it is. Of course, my personal favorite has to be the one inspired by Jeff. :)
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